A document released last weekend by Croke Park has insisted that the Mycro helmet is the only product that has passed the IS355 test, their required safety standard for hurling headgear - and they took the opportunity also to confirm that the GAA have no involvement with a number of other helmets currently on the market.
Their action seems to be a direct response to a recent promotion by leading German-owned retailer Lidl.
The cut-price retail giant has rlaunched its own GAA helmet - which joins similar products such as the ones manufactured by Cooper and Marc that are apparently already on the market.
On its website, Lidl say their wide range of hurling equipment, which is endorsed by the two-time Hurler of the Year Brian Corcoran, is
"qualified to all GAA recommended standards of safety, performance and durability."
Their product is currently on sale for 49.99 euro in stores, which makes it about 25 euro cheaper than the properly endorsed Mycro helmet.
However, Croke Park chiefs were keen to stress that, while other helmets have met safety standards, Mycro is the only one to achieve their desired standard mark - and that was after a long series of
regular and rigorous testing procedures.
The GAA also say they have undertaken months of work in setting and testing their own safety levels for helmet wearers.
They admitted that some members of the association had expressed concern that outside organisations are offering similar products without the level of approval that HQ are looking for.
It's understood that, most recently, the GAA have been in communication with the German superstore about their product.
"The Lidl deal was not done through the GAA" a spokesperson stressed.
"Therefore, we can't stand over the quality or otherwise of what they are offering.
"If it was done through the GAA, they would have had to use our official suppliers and you can only become an official supplier if the relevant equipment meets our specific standards. This helmet does not."
When contacted by one of the top Sunday newspapers last week, Lidl chose not to comment on the matter.