Dungannon firm to join Coca-Cola, McDonalds and Sony at 2014 World Cup in Brazil

Enterprise Minister Arlene Foster joins Moy Park CEO Nigel Dunlop
Enterprise Minister Arlene Foster joins Moy Park CEO Nigel Dunlop

ONE of Dungannon’s biggest employers has announced a deal to sponsor this year’s FIFA World Cup.

Moy Park is one of the UK’s biggest food companies and it processes poultry grown in many of the area’s farms at its base in the town for the UK market.

It’s logo will now adorn advertising hoardings on pitch perimeter boards during matches in the forthcoming tournament, including those involving England, France, the Netherlands and Spain.

Bosses have hinted that the firm’s employees will be able to celebrate the sponsorship deal along with the firm’s bosses.

The firm’s CEO Janet McCollum said: “The FIFA World Cup is among the world’s most widely viewed sporting events watched in over 200 countries by over 715 million people and Moy Park is delighted to be an official sponsor of the tournament.

“As well as supporting the sponsorship with a comprehensive advertising, promotional and marketing campaign, we are also really excited about our plans to celebrate this fantastic event with our employees, customers and consumers.

“Our plans include launching an on-pack promotion that will give a lucky shopper the chance to win a once-in-a-lifetime trip for two to the FIFA World Cup semi finals in Brazil.”

As part of the official sponsorship deal with FIFA, the Moy Park brand will feature on the FIFA.com website and the Marfrig brand will appear on the official FIFA 2014 video game, alongside global brands including McDonald’s, Budweiser and Johnson & Johnson.

Marfrig recently announced the appointment of Vincent Gaillard as global co-ordinator of its 2014 FIFA World Cup sponsorship activities.

He will be responsible for co-ordinating all brand activities before and during the event which takes place from 12th June to 13th July 2014.